Showing posts with label Giving People a Reason to Visit Your Site. Show all posts
Showing posts with label Giving People a Reason to Visit Your Site. Show all posts
Many merchants simply provide the site’s URL and think that’s enough to get people to the site. But you really should give people a reason to visit the site; an address is not a reason. The goal is to put into your customers’ minds either a very specific reason, or perhaps a more general tagline. For instance, here are some specific reasons:
■ “Visit our store to see our online-only offers”
■ “Enter the drawing to win a xxxx on our web site”
■ “Sign up for our special-offers bulletin online” A more general “tagline,” good for signs, business cards, invoices, and so on, might be something like this:
■ “See our latest, up-to-the-minute pricing and offers on our web site”
■ “Window-shop at www.domainname.com!”
■ “Instant catalog delivery, at www.domainname.com!”
■ “Visit our store to see our online-only offers”
■ “Enter the drawing to win a xxxx on our web site”
■ “Sign up for our special-offers bulletin online” A more general “tagline,” good for signs, business cards, invoices, and so on, might be something like this:
■ “See our latest, up-to-the-minute pricing and offers on our web site”
■ “Window-shop at www.domainname.com!”
■ “Instant catalog delivery, at www.domainname.com!”
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