Many merchants simply provide the site’s URL and think that’s enough to get people to the site. But you really should give people a reason to visit the site; an address is not a reason. The goal is to put into your customers’ minds either a very specific reason, or perhaps a more general tagline. For instance, here are some specific reasons:
■ “Visit our store to see our online-only offers”
■ “Enter the drawing to win a xxxx on our web site”
■ “Sign up for our special-offers bulletin online” A more general “tagline,” good for signs, business cards, invoices, and so on, might be something like this:
■ “See our latest, up-to-the-minute pricing and offers on our web site”
■ “Window-shop at www.domainname.com!”
■ “Instant catalog delivery, at www.domainname.com!”
■ “Visit our store to see our online-only offers”
■ “Enter the drawing to win a xxxx on our web site”
■ “Sign up for our special-offers bulletin online” A more general “tagline,” good for signs, business cards, invoices, and so on, might be something like this:
■ “See our latest, up-to-the-minute pricing and offers on our web site”
■ “Window-shop at www.domainname.com!”
■ “Instant catalog delivery, at www.domainname.com!”
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