You’ve probably seen the Overstock.com TV ads; they’ve been spending tens of millions of dollars on television advertising recently, pushing the company with a mixture of sexual innuendo and low prices (see Figure 28-3). Unlike Amazon, Overstock isn’t looking for products so much as merchants. If you have single items to sell, Amazon will take it. But Overstock is building relationships with merchants with large inventories.
Overstock says it’s “an Internet leader for name-brands at clearance prices.” They offer “top-quality name-brand merchandise at 40–80% off, every day of the week.” The company name and the blurb imply that the products are all, well, overstock or clearance items, but in fact many merchants are simply using Overstock as another low-price sales channel. They sell through Overstock the same products they sell on their stores, except at a lower price. (We discussed the issue of different pricing models in Chapter 1.)
Overtock.com can move a lot of product. But they won’t take just anyone. They want to know you can deliver. This is not an automated signup, like setting up an account with Amazon. You’ll have to contact Overstock (look for the Have Products to Sell? link), and discuss with them the products you want to sell, how many you have available, the different prices at which the products are sold, and so on.
Overstock says it’s “an Internet leader for name-brands at clearance prices.” They offer “top-quality name-brand merchandise at 40–80% off, every day of the week.” The company name and the blurb imply that the products are all, well, overstock or clearance items, but in fact many merchants are simply using Overstock as another low-price sales channel. They sell through Overstock the same products they sell on their stores, except at a lower price. (We discussed the issue of different pricing models in Chapter 1.)
Overtock.com can move a lot of product. But they won’t take just anyone. They want to know you can deliver. This is not an automated signup, like setting up an account with Amazon. You’ll have to contact Overstock (look for the Have Products to Sell? link), and discuss with them the products you want to sell, how many you have available, the different prices at which the products are sold, and so on.
Figure Overstock.com is looking for merchants, not products. They want to build long-term relationships with merchants.
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